From the Naples of the 1950s to an international brand, the story of Trucillo is a fascinating journey through the world of coffee.
It all began in the heart of Naples in the 1950s, when Cesare Trucillo, surrounded by sacks of raw coffee beans in the bustling port, discovered his passion for this beverage. Together with his brothers, Umberto, Matteo, and Vittorio, he transformed this passion into a family tradition, giving birth to Caffè Moka Salerno.
A Family Legacy
In the 1980s, Matteo, Cesare's son, took the reins of the company, bringing with him a blend of tradition and innovation. It was under his guidance that the company was renamed Cesare Trucillo Spa, a name that became synonymous with quality and authenticity on the international stage.
"To describe our company, it's enough to talk about our espresso. And vice versa. The coffee we produce bears our name and, with it, everything that it encompasses: because we are our coffee",
says Matteo Trucillo.
A Constant Commitment to Quality
The pursuit of quality is a constant endeavor for the Trucillo team. Every goal achieved is an incentive to set new ones. The coffee culture is deeply rooted in the company and extends beyond its borders thanks to the dedicated work of the entire team.
Milestones
- The Origins: Cesare Trucillo began roasting green coffee beans in a small house near the Amalfi Coast, delivering them to friends and local bars in his Fiat 500.
- The Birth of Caffè Moka Salerno: After a few years, Caffè Moka Salerno was born.
- The Trucillo Training Center: A true coffee school was founded, where professionals and enthusiasts can deepen their knowledge of this beverage.
- International Expansion: Trucillo products are exported to over 40 countries.
- The New Headquarters: In 2016, Trucillo moved to a new 10,000 square meter facility, equipped with a state-of-the-art production plant and an Academy dedicated to training.
- The First Trucillo Café: In 2019, the first Trucillo Café opened in Dubai, bringing a piece of Italy to the Middle East.
A Bright Future
With over 70 years of history, Trucillo continues to share its passion for coffee with the world. The company looks to the future with enthusiasm, ready to take on new challenges and consolidate its position as a leader in the sector.
Trucillo is more than just a coffee brand; it's a living testament to a family's passion, unwavering commitment to quality, and a deep-rooted connection to Italian heritage. From its humble beginnings in Naples to its global presence, Trucillo has consistently delivered exceptional coffee experiences. As the company continues to evolve, one thing remains constant: its dedication to crafting the perfect cup.
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